1. How to Create an SEO Strategy

    • Buy now
    • Learn more
  2. Introduction

    • Dedication
    • Course Outline
    • Welcome to the SEO Strategy Course!
    • Checklists Don't Cut It!
    • Examples
  3. The Strategy Mindset

    • What is a Strategy?
    • Search Intent Basics
    • Buyer's Journey
    • Levers of Impact
    • SWOT for SEO
    • The Monopoly Game
    • How Small and Large Websites Win Differently
    • Napkin Calculations for Strategic SEO Bets
  4. Building Your Strategy

    • Your First Client
    • Client Survey Document
    • Step One!
    • Step 2: Strategy Wireframe
  1. Products
  2. Course

How to Create an SEO Strategy

  1. How to Create an SEO Strategy

    • Buy now
    • Learn more
  2. Introduction

    • Dedication
    • Course Outline
    • Welcome to the SEO Strategy Course!
    • Checklists Don't Cut It!
    • Examples
  3. The Strategy Mindset

    • What is a Strategy?
    • Search Intent Basics
    • Buyer's Journey
    • Levers of Impact
    • SWOT for SEO
    • The Monopoly Game
    • How Small and Large Websites Win Differently
    • Napkin Calculations for Strategic SEO Bets
  4. Building Your Strategy

    • Your First Client
    • Client Survey Document
    • Step One!
    • Step 2: Strategy Wireframe
Learn moreBuy now
  • Introduction

    5 Lessons

    • Dedication
    • Course Outline
    • Welcome to the SEO Strategy Course!
    • Checklists Don't Cut It!
    • Examples
  • The Strategy Mindset

    8 Lessons

    • What is a Strategy?
    • Search Intent Basics
    • Buyer's Journey
    • Levers of Impact
    • SWOT for SEO
    • The Monopoly Game
    • How Small and Large Websites Win Differently
    • Napkin Calculations for Strategic SEO Bets
  • Building Your Strategy

    4 Lessons

    • Your First Client
    • Client Survey Document
    • Step One!
    • Step 2: Strategy Wireframe