How to Create an SEO Strategy
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Introduction

Dedication
Course Outline
Welcome to the SEO Strategy Course!
Checklists Don't Cut It!
Examples
The Strategy Mindset

What is a Strategy?
Search Intent Basics
Buyer's Journey
Levers of Impact
SWOT for SEO
The Monopoly Game
How Small and Large Websites Win Differently
Napkin Calculations for Strategic SEO Bets
Building Your Strategy

Your First Client
Client Survey Document
Step One!
Step 2: Strategy Wireframe

The Strategy Mindset

8 Lessons