How to Create an SEO Strategy

The course is currently work in progress!

Dedication

Course Outline

Welcome to the SEO Strategy Course!

Checklists Don't Cut It!

Examples

What is a Strategy?

Search Intent Basics

Buyer's Journey

Levers of Impact

SWOT for SEO

The Monopoly Game

How Small and Large Websites Win Differently

Napkin Calculations for Strategic SEO Bets

Your First Client

Client Survey Document

Step One!

Step 2: Strategy Wireframe