Dedication

Dedication

I dedicate this course to my dad, whom would've been very proud of me. I miss you dad!

I created this course because I saw a need to shift the conversations we are having in SEO from the tactical level to the strategy level. Learning all the technical best practices, on-page optimization, etc is essential, but a checklist and a strategy are not the same thing!

I hope you find this course useful. If you do, please let me know. Thanks!

How to Create an SEO Strategy

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Introduction

  • Dedication1
  • Course Outline
  • Welcome to the SEO Strategy Course!
  • Checklists Don't Cut It!
  • Examples2

The Strategy Mindset

  • What is a Strategy?
  • Search Intent Basics
  • Buyer's Journey2
  • Levers of Impact
  • SWOT for SEO
  • The Monopoly Game
  • How Small and Large Websites Win Differently
  • Napkin Calculations for Strategic SEO Bets3

Building Your Strategy

  • Your First Client
  • Client Survey Document
  • Step One!
  • Step 2: Strategy Wireframe
  • Build the Strategy Roadmap
  • Making Strategic Decisions for Your Roadmap3
  • The Completed Roadmap
  • Another Roadmap Example
  • Putting It All Together: The Strategy Document4