Course Outline

Course Outline

Introduction

  • Welcome to the SEO Strategy Course

  • Checklists don't cut it!

The Strategy Mindset

  • What is a strategy?

  • Search Intent Basics

  • Buyers' Journey

  • Levers of impact. 

  • SWOT for SEO

  • The Monopoly Game

The course is still work in progress, more lectures will be added soon. In the meantime, if you have any feedback on the current content, please let me know. You can always reach out to me at Saraseo86@gmail.com

How to Create an SEO Strategy

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Introduction

  • Dedication1
  • Course Outline
  • Welcome to the SEO Strategy Course!
  • Checklists Don't Cut It!
  • Examples2

The Strategy Mindset

  • What is a Strategy?
  • Search Intent Basics
  • Buyer's Journey2
  • Levers of Impact
  • SWOT for SEO
  • The Monopoly Game
  • How Small and Large Websites Win Differently
  • Napkin Calculations for Strategic SEO Bets3

Building Your Strategy

  • Your First Client
  • Client Survey Document
  • Step One!
  • Step 2: Strategy Wireframe
  • Build the Strategy Roadmap
  • Making Strategic Decisions for Your Roadmap3
  • The Completed Roadmap
  • Another Roadmap Example
  • Putting It All Together: The Strategy Document4