Course Outline

Introduction

• Welcome to the SEO Strategy Course

• Checklists don't cut it!

• Examples

The Strategy Mindset

• What is a strategy?

• Search Intent Basics

• Buyers' Journey

• Levers of impact. 

• SWOT for SEO

• The Monopoly Game

• How Small and Large Websites Win Differently

• Napkin Calculations for Strategic SEO Bets

Building Your Strategy

• Your First Client

• Client Survey Document

• Step One!

• Step 2: Strategy Wireframe

• Build the Strategy Roadmap

• Making Strategic Decisions for Your Roadmap

• The Completed Roadmap

• Another Roadmap Example

• Putting It All Together: The Strategy Document

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