Putting It All Together: The Strategy Document
Putting It All Together: The Strategy Document
How to Create an SEO Strategy
Buy now
Learn more
Introduction
Dedication
1
Course Outline
Welcome to the SEO Strategy Course!
Checklists Don't Cut It!
Examples
2
The Strategy Mindset
What is a Strategy?
Search Intent Basics
Buyer's Journey
2
Levers of Impact
SWOT for SEO
The Monopoly Game
How Small and Large Websites Win Differently
Napkin Calculations for Strategic SEO Bets
3
Building Your Strategy
Your First Client
Client Survey Document
Step One!
Step 2: Strategy Wireframe
Build the Strategy Roadmap
Making Strategic Decisions for Your Roadmap
3
The Completed Roadmap
Another Roadmap Example
Putting It All Together: The Strategy Document
4
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How to Create an SEO Strategy
Buy now
Learn more
Introduction
Dedication
1
Course Outline
Welcome to the SEO Strategy Course!
Checklists Don't Cut It!
Examples
2
The Strategy Mindset
What is a Strategy?
Search Intent Basics
Buyer's Journey
2
Levers of Impact
SWOT for SEO
The Monopoly Game
How Small and Large Websites Win Differently
Napkin Calculations for Strategic SEO Bets
3
Building Your Strategy
Your First Client
Client Survey Document
Step One!
Step 2: Strategy Wireframe
Build the Strategy Roadmap
Making Strategic Decisions for Your Roadmap
3
The Completed Roadmap
Another Roadmap Example
Putting It All Together: The Strategy Document
4